In most post-fight press conferences, UFC president Dana White compliments the crowd and the city that they've just visited. It's a smart business move to lavish praise on every city the UFC visits, whether they have packed the place or not. Even if the UFC never returns, White does want that city's inhabitants to continue watching fights.
But when he called the crowd in Rio de Janeiro the best crowd he's ever been around, it was not empty rhetoric. Even through my television, it was clear that the fans in Brazil would make UFC 134 unlike any event the UFC has ever produced.
It started with the very first fight. Usually, the preliminary fights take place in a half-filled stadium, with only the fighters' loved ones truly invested in the bout. There were no Brazilians in the opening bout, but the crowd still went nuts for Ian Loveland vs. Yves Jabouin. They even chanted the name of a popular soccer player who happened to be black, like Jabouin.
The chanting never stopped. Yahoo! Sports Brazil's Fernando Zanchetta gave us insight on some of the chants that popped up over the course of the evening, which spanned from the beautiful to the profane.
The chants included, "I am Brazilian, with great pride, with love" (sou brasileiro, com muito orgulho, com muito amor) which really makes "U-S-A, U-S-A" pale in comparison. Next, was, "Uh, will die, uh, gonna die!" Zanchetta said that this is used to frighten foreigners. Finally, they had a special one for Antonio Rodrigo Nogueira's win. "Ih, [expletive that rhymes with ducked]... Minotauro appeared'��(ih, fodeu... Minotauro apareceu)."
Paulo Thiago's appearance also set the crowd into a frenzy, and deservedly so. In addition to being a fighter, Thiago is a member of BOPE, Brazil's version of special forces. Much as Tim Kennedy and Brian Stann are cheered in the U.S. for serving the country, Thiago is revered there. The crowd chanted "skull" in Portugese, which is BOPE's symbol.
But the crowd hit their apex during the main card, when three Brazilian stars won with KOs. Nogueira's win put them into a beer-throwing frenzy that continued with Mauricio "Shogun" Rua and Anderson Silva's wins.
What should U.S. crowds learn from this? We can step it up a notch. Chants, cheers, arena-shaking yells -- let's learn from our Brazilian friends. Everything except the beer-throwing. There's no good reason in the world to waste a perfectly good beer.
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